Nike Women “Better for it”
While at Wieden + Kennedy I had the opportunity to help create the look & feel for
Nike’s Better For It campaign; Nike’s largest initiative to that point in supportive womens’ campaigns.
Role: Designer
![nike_women_you_couldnt_until.jpg](https://images.squarespace-cdn.com/content/v1/5e42407b82936e5f26597c5e/17cbcfad-bddb-4df3-9f7e-efb32571b395/nike_women_you_couldnt_until.jpg)
![2015-10-16-pg-HalfMarathon-NikeWomen-117.jpg](https://images.squarespace-cdn.com/content/v1/5e42407b82936e5f26597c5e/2f3528f5-f798-4239-a29c-d78d8c18c8e0/2015-10-16-pg-HalfMarathon-NikeWomen-117.jpg)
![W3.jpg](https://images.squarespace-cdn.com/content/v1/5e42407b82936e5f26597c5e/f404d7ad-3475-4bce-8abc-f666a0f0620f/W3.jpg)
![W4.jpg](https://images.squarespace-cdn.com/content/v1/5e42407b82936e5f26597c5e/569c33b4-ea98-4352-84bb-84329daec3a3/W4.jpg)
![NIKE_WOMENS_POV_FB_1570x2048_vol04_670.jpg](https://images.squarespace-cdn.com/content/v1/5e42407b82936e5f26597c5e/3579aabe-e4a0-4f39-866b-5f5fdbf11726/NIKE_WOMENS_POV_FB_1570x2048_vol04_670.jpg)
The spot launched better for it, all about powering women to be better through services, product innovation and athlete inspiration, motivating each other to push to the next level.