adidas X-ATR
For the unveiling of the X-ATR cold-weather running shoe, KAMP was tasked with creating a seasonal look-book and influencer seeding kits. In honor of the conditions the gear was created to weather, we decided to make the environment as cold as possible.
Role: Art direction/design
Utilizing a warehouse space in Redhook, we created Ice, fog, sleet, and used
YETI coolers with shrink-wrapped footwear to create cold-weather seeding kits for our influencers, including a special custom X-ATR kit for Action Bronson.
