Pair of Thieves
Known for their witty dad humor, colorful patterns and SWASS free products, Pair of Thieves, approached Studio Mega to help launch their new “Hustle” line. I had the opportunity to join the team to art direct, design and formalize the identity system, and develop a multi-channel brand launch campaign built around a contest to search for 5 ambassadors to create content showcasing their daily Hustle.
Art direction & design: Tina Roach/Myself
We ultimately ended up with a full ad spot, a collection of dynamic motion assets, and a family of print ads and social posts to tell 5 stories of HUSTLE in the real world.
