Hello, Trouble
I was tasked by MUTT to art direct and design the look & feel for the continuation of the Gerber Knives Unstoppable campaign. Using provocative photography, hand-drawn typography, and the boldest part of the campaign; two brand videos that have gotten the attention of Devour as well as thousands of viewers. MUTT have created a powerful campaign that we believe will live on for years.
Role: Art director/designer
In-addition to the campaign look & feel, MUTT created a custom website
documenting our brand ambassadors using an infinite scroll, showcasing their lives, environments, and epic day-to-day activities, ultimately garnering a Communication Arts webpick.
