P.O.D. System
For FW18, adidas asked KAMP to help blaze into a completely new era of ‘originals’ design by creating a campaign to tell the story of the P.O.D. System in an unexpected way.
Role: Design
KAMP engaged the public, influencers and the many fans of Originals with a massive OOH/social execution, targeting specific influencers in New York and Los Angeles with personalized, strategically-placed billboards.
